Mission Coffee Works is a London-based specialty coffee roastery built on transparent sourcing, sustainable relationships, and deep respect for every person in the coffee supply chain — from farmers and mill workers to baristas and home brewers.

Over a two-week period, I worked closely with the Mission team to refresh their visual world across digital and brand touchpoints. The project focused on creating an honest, people-led image suite that showcased the roastery, production processes, retail packaging, and the wider ecosystem of cafés serving Mission coffee across London.

Together, we developed a clear visual direction that balanced craft, warmth, and integrity. I led the shoot from concept through to delivery, producing a cohesive set of photographs designed for web, social media, wholesale presentations, and future brand communications. Alongside the photography, I also produced a series of short-form social videos to support launch and promotion, with plans to evolve these assets for future campaigns.

The result was a flexible, story-driven image library that reflected Mission’s values while giving the brand a strong, contemporary visual foundation.