Stoke Travel partnered with me as a creative producer and brand partner to support a rebrand aimed at better resonating with a Gen-Z audience while preserving the brand’s long-standing reputation within youth and budget travel culture.

The brief was to help translate a new brand direction into campaign-ready visual assets that could support a website refresh, product launches, and marketing across paid, social, and email channels. Working closely with the Stoke Travel team and branding studio Sword House, I contributed to brand positioning work through cultural and market research, helping inform the visual language and storytelling approach.

I was then flown to Europe to lead on-location photography and video production across multiple destinations and tour products. Over the four months we created a cohesive suite of hero imagery and content designed to reflect the energy, accessibility, and community-driven spirit of the Stoke Travel experience.

The rebrand was met with positive audience feedback and strong internal alignment, providing the brand with a refreshed visual foundation that continues to support marketing campaigns and product storytelling across digital platforms.

Stoke Travel

✴ ROLE

Creative Producer & Brand Partner

✴ TEAM

Sword House

Brand Positioning & Market Research
Campaign Production
Photography & Video

✴ SCOPE

Two women in traditional German dirndls sharing a large pretzel at a carnival or fairground with rides and food stalls in the background.
Group of women at a celebration, some holding large beer mugs, one woman smiling with her eyes closed, wearing traditional dresses.
Two young women are enjoying a ride on bumper cars at a carnival or amusement park at night, with bright colorful lights and other rides visible in the background.
A young man with blonde hair, a mustache, and a goatee, smiling at the camera, wearing a blue gingham shirt and suspenders, in a rustic indoor setting.
A woman with wet hair and a joyful expression, smiling widely with her eyes closed outdoors on a bright, sunny day.
A woman wearing a red hat getting blood splattered on her face at a public event with other individuals and historic buildings in the background.
Woman dressed in traditional Bavarian dirndl drinking beer at Oktoberfest.
People dancing and enjoying themselves by a poolside, with one man playing guitar and others dancing under a bright blue sky at a daytime outdoor party.
Group of young women in pink shirts celebrating outdoors, splashing cherry wine from cartons.
A wooden sailboat with three masts floating on the water near a rocky shoreline during sunset.